Starting point

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This brand was starting from zero — no ad account history, no sales, no audience data. The challenge was to build everything from scratch: positioning, customer acquisition, and revenue growth.

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Our game plan

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We began with a lean launch strategy. Rather than overspending upfront, we tested multiple angles and creatives to quickly identify what resonated. Once we had proof of profitability, we scaled strategically, layering in retargeting campaigns to maximise the value of early customers.

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We also emphasised storytelling from the start. As a new brand, cutting through the noise was essential. We designed creatives that not only showcased the product but also communicated the brand’s mission — giving people a reason to buy beyond just the offer.

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Results in the Numbers

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Lessons learned

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🔥 Early-stage growth relies on proof of concept before scaling.

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🔥 Storytelling and positioning matter as much as targeting.

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🔥 Retargeting transforms early traction into long-term profitability.

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Conclusion

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Launching from zero is never easy, but with disciplined testing, strong storytelling, and smart scaling, this brand hit £426K in record time. For new businesses, the takeaway is clear: you don’t need a huge budget or history to succeed — you need a plan that balances creativity with data-driven scaling.

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