The Situation

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‍This ecommerce brand was heavily reliant on Meta ads. While performance was solid, sales were plateauing, and competitors were capturing buyers searching directly on Google. Without a search presence, the brand was missing a key segment of high-intent traffic.

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How We Tackled It

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We built a full Google strategy to complement Meta. Shopping campaigns captured bottom-of-funnel buyers, while Performance Max helped us uncover new audiences. On Meta, we refined the creative strategy to drive awareness and top-of-funnel growth.

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To tie both together, we created cross-platform retargeting so customers never slipped through the cracks. Whether they first engaged on Facebook, Instagram, or Google, they were nurtured until purchase. Unified messaging across platforms built trust and ensured customers saw the same story everywhere.

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The Outcome

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The results were rapid: £500K in under 3 months. Beyond the top-line number, the brand now had a diversified acquisition strategy, reducing risk and building resilience. Retargeting performance jumped, and repeat purchase rates improved as customers encountered consistent messaging across touchpoints.

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Why It Matters...

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🔑 Single-channel can we weak, true stability comes from diversification.

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🔑 Meta and Google together create a “catch-all” funnel from discovery to conversion.

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🔑 Consistency across platforms boosts trust, conversions, and long-term loyalty.

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Concl

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Diversification turned this brand from vulnerable to unstoppable. By aligning Meta and Google into one seamless funnel, we not only unlocked £500K in 3 months but also built a system that protects against platform volatility. The lesson? Omnichannel is no longer optional — it’s the growth engine of modern ecommerce.