Where They Started

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This brand had already carved out a loyal customer base but found themselves stuck. Their Meta campaigns were delivering steady sales, yet scaling attempts consistently broke down. Increasing budgets led to rising CPAs, stagnant ROAS, and ultimately capped growth.

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What We Did Differently

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We overhauled their Meta setup. Instead of pouring more money into the same structure, we rebuilt the account with campaigns designed for rapid scaling. To combat creative fatigue, we introduced a rolling system of new ads each week — videos, carousels, and short-form hooks designed to re-engage both existing audiences and new prospects.

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We also broadened audience testing. Rather than staying locked into narrow targeting, we pushed Meta’s algorithm to find fresh pools of buyers while still protecting high-converting segments. This balance kept performance stable as spend ramped up.

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Breakthrough Moment

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The combination of structure and creative momentum hit hard within weeks. As winning ads emerged, we scaled aggressively without sacrificing profitability. By month three, the brand had surpassed £1M in tracked revenue — shattering previous records and opening up international opportunities.

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Key Insights

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🚀 Scaling only works if your creative pipeline never dries up.

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🚀 Campaign structures must adapt as budgets grow — “what worked before” won’t scale.

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🚀 Momentum compounds: once results snowball, growth accelerates fast.

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Conclusion

This project proved that with the right structure and a constant flow of fresh creatives, a brand can scale far faster than expected. For established stores hitting a revenue ceiling, the key isn’t spending more, but spending smarter — once that’s in place, the £1M mark becomes a milestone, not a limit.